There is a wide variety of promotional merchandise available for businesses. Investing in it is a fantastic way to get the word out about your brand to encourage conversions, or even engage existing customers and encourage repeat purchases. Whether you’re off to a pitch meeting, attending a massive corporate networking event or giving a little extra in your Christmas deliveries, promotional items can truly go a long way.
The type of branded items that you choose should reflect your business value and perhaps even the products or services that you provide. For example, if you claim to be an eco-friendly business, you might want to invest in eco-friendly promotional merchandise. Read on for some more ideas.
Branded clothing is one great option because it turns your staff into living billboards. For example, if they wear branded t-shirts, hoodies or caps, they will reinforce your brand. Alternatively, you could give t-shirts away at corporate events to get your name out there.
Staying visible on your client’s desk with personalised stationery is another excellent way to use branded merchandise. In fact, it’s a popular option for businesses because it tends to provide a high rate of return by maintaining brand awareness each and every day for the foreseeable future. It doesn’t just have to be pens and pencils, it could also be a branded clock or calendar.
If you run a hotel or B&B, your visitors might appreciate little branded items such as shampoo, soap or even a little vanity set ready in front of a classy mirror. Although small, these items play a huge role in ensuring your guests have a pleasant stay. And, many people will want to take them home as a little souvenir.
Think about seasonality when choosing your promotional merchandise. For example, you could give away Easter eggs at Easter, heart shaped items around Valentine’s and festive products at Christmas. You want to try and be as original as possible so that you stand out from the crowd. So, put your imagination to the test and think outside the box.