A new website can work wonders on your business, particularly if it is optimised for SEO, has a beautiful design and has been properly planned from start to finish. A strong focus on user experience is a must and good content can improve your Google rankings and your conversions. However, relying solely on the new site is not enough for continued growth and improvements. Below are five things to do once your new website has gone live; you may wish to hire a digital agency to help you.
1. Get Social
You can’t expect people to find your website if you don’t share it with the world. With that said, make sure you have social media profiles set up and update the regularly. You can post your own news with links to your website and also curate content from other users to boost engagement. It’s also worth interacting with your followers to encourage conversions and improve loyalty amongst your customers/clients.
2. Prepare a Content Calendar
Your blog will need to be updated regularly to add fresh content to your site and increase website visits. In doing so, you will encourage Google to re-crawl on a regular basis, whilst also giving people a reason to return to your website if they have visited before. Creating a content calendar will help you know what to write in advance so that you’re not coming up with titles at the last minute and rushing your blog articles.
3. Encourage Reviews
Reviews are fantastic because they build trust and show potential new customers that you have a trustworthy business. Anybody can launch a website but giving people a little extra reassurance that you are reputable is great, as they will be more likely to trust you with their personal information and money.
Social media is not the only way to entice potential customers; there are other things you can do to advertise your business. Branded merchandise is one option, as well as Google and Facebook Ads. It’s worth speaking to a professional for more guidance on your options, as they will be able to estimate whether it’s worth your investment.
5. Keep an Eye on Analytics
You won’t know if you’re website is performing well if you haven’t installed Google Analytics. It’s important to check it regularly to figure out what’s working for you and what isn’t, so that you know how to market yourself going forward. Analytics will show you how much website traffic you have, where it’s coming from and how long people are spending on your site. This information is essential if you hope to improve and give your customers what they want.